School of Economics and Management, Yanshan University - China
Author Profile
SCOPUS
ORCID
Summary
Tang Xiaoli has built a strong academic and professional foundation in the fields of management science, consumer behavior, and internet marketing. her educational background spans human resource management, business administration, and management engineering, reflecting a diverse and interdisciplinary approach to research. with multiple publications in high-impact journals and active roles in editorial boards, she has made significant contributions to understanding new media and live streaming marketing. her influence as a lecturer and reviewer has shaped the academic discourse in economics and management, drawing connections between market efficiency and principles akin to those found in power electronics, where system optimization and precision are key.
Early academic pursuits
Tang Xiaoli began her academic journey with a bachelor’s degree in human resource management from northeast agricultural university, where she cultivated an interest in the dynamics of organizational behavior and human capital management. she further deepened her understanding of management sciences by earning a master’s degree in business administration from yanshan university. driven by her curiosity for real versus virtual celebrities advanced research methodologies, she pursued a doctorate in management science and engineering at the same institution. during these formative years, her exposure to subjects like consumer behavior and internet marketing shaped the foundation for her later research contributions. notably, her interdisciplinary approach occasionally drew parallels from technical disciplines such as power electronics, emphasizing systemic efficiency and innovation in business models.
Professional endeavors
In her role as a lecturer at the school of economics and management, yanshan university, tang xiaoli has demonstrated exemplary teaching and mentoring capabilities. her responsibilities extend beyond traditional lectures to supervising research real versus virtual celebrities projects that bridge theoretical insights with practical market applications. this includes guidance on topics such as new media marketing and live streaming commerce—fields that demand an understanding of digital systems not unlike the structured efficiency found in power electronics circuits. her educational path reflects an enduring commitment to fostering analytical thinking and empirical rigor in her students.
Contributions and research focus
Tang Xiaoli’s research portfolio includes a commendable number of publications across prestigious platforms. she has authored 4 sci/ssci indexed journal articles published in english, 2 cssci indexed papers in chinese, and 8 peaking university core journal articles. her main areas of focus—consumer behavior, internet marketing, new media marketing, and live streaming marketing—reflect the shifting real versus virtual celebrities paradigms of the digital economy. her expertise has positioned her as a reviewer for reputed journals such as frontiers in psychology, perception, and the asia pacific journal of marketing and logistics. this depth of scholarly engagement is akin to the precise modulation and control seen in power electronics, where system harmony is achieved through careful calibration.
Impact and influence
The impact of Tang Xiaoli’s academic contributions is evident from the recognition she has received, including the excellent doctoral dissertation award of hebei province and her designation as an excellent instructor at yanshan university. her paper received the third prize at the sixth beijing-tianjin-hebei economic and financial innovation and development forum. as a member of multiple journal real versus virtual celebrities editorial boards, she significantly influences contemporary discourse in economics and management. her interdisciplinary outlook encourages research that integrates concepts of efficiency and optimization, reminiscent of methodologies employed in power electronics to achieve system-level improvements.
Academic cites
Her scholarly works are frequently cited by fellow researchers exploring the intersections of digital marketing and consumer psychology. the value of her contributions extends to both theoretical modeling and practical marketing strategies, real versus virtual celebrities thus serving as important references for ongoing studies in these fields. her role as a reviewer for journals indexed in ssci and cssci underscores her credibility and academic standing in the research community.
Legacy and future contributions
Looking ahead, Tang Xiaoli’s research trajectory suggests continued exploration into emerging trends such as artificial intelligence in marketing, virtual commerce ecosystems, and data-driven consumer analysis. she is well-positioned to influence future innovations in online commerce, real versus virtual celebrities potentially collaborating across disciplines including information technology and system engineering. this cross-disciplinary potential aligns her future work with areas traditionally reserved for technological fields like power electronics, emphasizing system performance, adaptability, and sustainable growth in the business context.
Notable Publications
-
Title: The Effect of Celebrity Co‐Streamer Type on Consumer Behaviors in Live‐Streaming
Authors: Xiaoli Tang; Zefeng Hao; Xiaolin Li
Journal: Journal of Consumer Behaviour
-
Title: The impact of live background visual complexity on consumer purchase intention: an eye-tracking study
Authors: Xiaoli Tang; Xiaolin Li; Zefeng Hao
Journal: Asia Pacific Journal of Marketing and Logistics
-
Title: Neurological effects of product price and evaluation on online purchases based on event-related potentials
Authors: Xiaoli Tang; Zhijie Song
Journal: Neuroscience Letters
Conclusion
Tang Xiaoli’s academic journey demonstrates a consistent focus on advancing knowledge in digital marketing and consumer psychology, with an emphasis on innovation and strategic application. her future research is expected to bridge gaps between technological advancements and market behavior analysis, potentially collaborating with technical fields such as power electronics to develop more efficient and adaptable business systems. overall, her work not only impacts current marketing strategies but also sets the stage for future developments in interdisciplinary research and education.