Hajee Mohammad Danesh Science and Technology University - Bangladesh
Author Profile
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Summary
Md. Asaduzzaman Babu has built a strong academic and professional foundation in marketing, with a particular focus on sustainability and green consumption. his teaching role at hajee mohammad danesh science and technology university involves educating graduate and postgraduate students, organizing academic events, and contributing to research capacity building. his industry experience in merchandising and procurement has given him practical knowledge of market analysis, sustainable sourcing, and product innovation. his research work, including studies on eco-friendly product impact and market rumours, has been published in reputed journals and cited in sustainability-focused academic circles. his efforts align with global trends of integrating clean technologies such as power electronics into sustainable business practices.
Early academic pursuits
Md. Asaduzzaman Babu began his academic journey with a focus on business studies and marketing. during his formative years, he developed a deep understanding of consumer behaviour, market trends, Marketing and sustainable practices. his curiosity for innovative technologies such as power electronics gradually shaped his academic interests, especially regarding their role in sustainable product development and marketing strategies.
Professional endeavors
As a lecturer in marketing at hajee mohammad danesh science and technology university, dinajpur, md. asaduzzaman babu has shown consistent dedication in both teaching and academic service. he successfully conducts lectures for 60 to 70 graduate and postgraduate students per semester, focusing on major marketing subjects. he has organized workshops, seminars, and round-table discussions that enhanced academic planning across four departments. previously, Marketing during his industry tenure as an officer in merchandising and procurement at ventura leatherware mfy (bd) ltd., he gained significant expertise in competitive analysis, product innovation, and market research. his professional experiences resonate well with the growing trend of incorporating power electronics into sustainable manufacturing and marketing domains.
Contributions and research focus
Md. Asaduzzaman Babu’s research primarily revolves around green and sustainability marketing. he has published six impactful research papers in q1 and q2 ranked journals within a single year, which highlight the importance of eco-friendly consumer products on sustainability and customer satisfaction. he has also investigated the transmission medium of rumours and its effect on stockpiling and price hikes for consumer goods. Marketing this focus demonstrates a comprehensive understanding of how markets react to both behavioural and technological changes, including advancements such as power electronics, which are influencing energy efficiency and sustainability in production systems worldwide.
Impact and influence
His academic activities have significantly enhanced the educational atmosphere at hajee mohammad danesh science and technology university. by supervising teaching assistants, reviewing scholarly works, and promoting research culture, he has improved the research capacity of his department. his industry background enabled him to bridge practical business knowledge with academic theory, influencing curriculum design and research themes. Marketing his focus on sustainable practices aligns with global trends where technologies like power electronics play a pivotal role in eco-friendly sourcing, manufacturing, and marketing operations.
Academic cites
The citation of Md. Asaduzzaman Babu’s scholarly work reflects growing recognition in the fields of green consumption, sustainability, and market behaviour. Marketing his research is being referred to by academics working on consumer trends and environmental marketing strategies. the relevance of his work increases as industries move towards integrating clean technologies, such as power electronics, to meet sustainability targets and market demands for green products.
Legacy and future contributions highlight
Md. Asaduzzaman Babu aims to contribute further to sustainable marketing research by exploring new models that incorporate consumer psychology, technology adoption, and green business practices. he is likely to focus on the evolving intersection between sustainable marketing and industrial innovations like power electronics, Marketing which are set to redefine eco-friendly product development and energy-efficient production lines. his future studies are expected to provide actionable insights for industries and policymakers targeting a greener economic framework.
Notable Publications
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Title: The influence of celebrity credibility, attractiveness, and social media influence on trustworthiness, perceived quality, and purchase intention for natural beauty care products
Authors: Md Shamim Hossain; Tarannum Islam; Md. Asaduzzaman Babu; Mehejabin Moon; Mehanaj Mim; Md Tamjid Ul Alam; Aditya Bhattacharjee; Most. Sadia Sultana; Mst. Mumtahina Akter
Journal: Cleaner and Responsible Consumption
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Title: The careful consumer: effects of altruistic and egoistic motivation on the purchase intention of green products
Authors: Md. Abdur Rouf; Md. Asaduzzaman Babu; Md. Jahangir Alam Siddikee; Md Rohibul Islam; Mst. Sadia Afrin; Md. Mehedi Hasan; Shekh Md. Sahiduj Jaman
Journal: Quality & Quantity
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Title: The Transmission Medium of Rumors, and How Does it Affect Stockpiling and Price Hikes for Consumer Goods
Authors: Shekh Md. Sahiduj Jaman; Mst. Rinu Fatema; Khalid Imran; Lima Nasrin Eni; Most. Sharmin Aktar; Md. Asaduzzaman Babu; Md. Abdur Rouf
Journal: International Review of Management and Marketing
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Title: ChatGPT and generation ‘Z’: A study on the usage rates of ChatGPT
Authors: Md. Asaduzzaman Babu; Kazi Md. Yusuf; Lima Nasrin Eni; Shekh Md. Sahiduj Jaman; Mst. Rasna Sharmin
Journal: Social Sciences & Humanities Open
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Title: The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA)
Authors: Md. Asaduzzaman Babu; Farhan Ejaz; Ahmad Nasir; Shekh Md. Sahiduj Jaman; Zsolt J. Fodor; Md. Belal Hossain
Journal: Journal of Infrastructure, Policy and Development
Conclusion
Md. Asaduzzaman babu’s contributions reflect a balanced blend of academic excellence, practical industry experience, and innovative research in green marketing. his future direction is expected to bridge sustainable marketing theories with technological advancements like power electronics, promoting environmentally responsible consumer markets. his ongoing commitment positions him as a valuable contributor to the evolving landscape of sustainable business education and research.