Dr. Pradeep Paraman | Management | Research Excellence Award
Segi University | Malaysia
Dr. Pradeep Paraman, P.hd, FCIM is a Harvard-trained academic leader and research strategist serving as Senior Lecturer and research lead at Segi University. A Fellow of the UK Chartered Institute of Marketing, he specializes in PhD supervision, high-impact research, academic accreditation, Management and quality assurance, integrating artificial intelligence, consumer behaviour, and strategic marketing with strong teaching excellence and international academic engagement.
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Featured Publications
How does regional financial development affect the investment and financing behaviors of low-altitude economy enterprises? An empirical study based on the expansion of city commercial banks
– International Review of Economics & Finance, 2025
The Influence of Brand Perceptions and Consumer Behavior on Green Lifestyle Adoption in Malaysia: An Empirical Study
– International Journal of Sustainable Development and Planning, 2025