EuroSPI | Austria
Author Profile
SCOPUS
Summary
Laura Aschbacher is an innovation expert and design director with a strong academic background in digital transformation, communication, and information design. she leads strategic initiatives at eurospi, including managing the eurospi academy and conference. her work spans iso 56000-based innovation assessments, eu-funded projects like tims and trireme, and the application of generative ai in the automotive sector. laura’s interdisciplinary approach supports the digital transformation of industries such as automotive, healthcare, and power electronics through creative, strategic, and technical collaboration.
Early academic pursuits
Laura aschbacher began her academic journey with a bachelor’s degree in information design from the university of applied sciences joanneum in graz, austria. she further deepened her expertise by earning a master’s degree in communication, media, sound, and interaction design. committed to leading in the digital age, she pursued an mba in leadership in digital transformation from tu graz. her interdisciplinary education provided a solid foundation for bridging design, Artificial Intelligence, technology, and strategic innovation—key elements even in technical domains like power electronics.
Professional endeavors
Laura has held the position of manager and innovation expert at eurospi gesmbh, where she plays a central role in strategic leadership and digital transformation initiatives. her responsibilities span managing the eurospi academy, shaping certification programs, and directing the annual eurospi conference. additionally, she has been instrumental in shaping the visual and structural identity of eurospi’s services, Artificial Intelligence enabling impactful collaboration across academia and industry sectors including those exploring innovations in power electronics.
Contributions and research focus
Laura’s research and consultancy efforts are centered the iso innovation standards. she conducted innovation assessments for key industry players such as rheinmetall ag, coloplast ag, and eviden/atos. as a researcher in the eu project tims, she contributed to the development of a digital innovation assessment platform and iso-aligned training modules. her involvement in the blueprint automotive projects flamenco and trireme includes designing a mooc for ai-driven strategic intelligence management—an area increasingly connected to smart manufacturing and power electronics systems.
Impact and influence
Through her multidisciplinary skillset, Laura has impacted both industrial practice and academic knowledge transfer. her work within the soqrates group, involving tier 1 automotive suppliers, focuses on integrating generative ai into data-driven analysis methods. by aligning creative and Artificial Intelligence strategic thinking with technical rigor, she supports the sustainable digital transformation of industries ranging from automotive to advanced electronics, setting a precedent for innovation-centric ecosystems.
Academic cites
Laura’s contributions have been reflected in eu research projects, industry case studies, and digital training platforms. her role in the tims and trireme projects suggests she is cited in project reports, conference proceedings, Artificial Intelligence and collaborative academic outputs. while specific citation metrics were not provided, her participation in high-impact initiatives underlines her academic credibility and applied research value.
Legacy and future contributions
Looking ahead, Laura Aschbacher is well-positioned to continue driving innovation at the intersection of design, strategy, and emerging technologies. her experience in generative ai and digital transformation—applied across sectors including power electronics—suggests that she will remain influential in developing smart industry standards, educational platforms, and innovation frameworks. her legacy will likely be marked by her role in advancing holistic, Artificial Intelligence, human-centered approaches to complex technological challenges.
Publication
Title: The Innovation Agent Task Force in the Automotive Skills Alliance (ASA) and Innovation Assessment Best Practices
Conclusion
With a unique blend of academic insight and practical leadership, Laura Aschbacher is contributing significantly to European innovation and education ecosystems. her focus on design-driven innovation, supported by cutting-edge tools like ai and iso-aligned frameworks, positions her as a key influencer in shaping sustainable digital transformation. as emerging technologies like power electronics evolve, her work is set to remain impactful across both industry and academia.